On my own

After having worked at Socialsquare for almost two years, I’ve resigned, ending my contract at the end of March. It was not a decision that I took lightly, since it was my first full time job since graduating, and it’s a bunch of talented, inspiring colleagues who’ve taught me so much.

I’ve learned a lot about working as a consultant, the process and pitfalls of designing social software, being part of a team and coordinating and solving huge and complex tasks together and producing deliverables that make sense and solve problems within the clients’ organisation.

And for that I’m very grateful.

But all things considered, I felt the need to move on. I felt a need to focus on ethnographic research rather than social business consultancy – and a need to focus on other non-work-related projects as well (more about those in later blog posts). And so, I found that the best way for me to do this is to try my hand at working on my own.

So, I’m starting my own one-man enterprise under my own name, and I’ve updated this website to reflect that. The main change is in the “About” text which now reads:

I??m an independent consultant and researcher working at the intersection between people and technology. I help organisations understand the everyday lives, practices, motivations, worries and needs of their users and stakeholders.

As an anthropologist, I meet people on their own terms, using ethnographic methods to gather empathic insights on how new products, experiences, spaces and services can have a positive impact and create value in existing social and cultural contexts.

I deliver such anthropological insights in a lucid and actionable manner that can be used to qualify decisions or develop people-centred design solutions, often in direct collaboration with other disciplines.

To me, this is the core product that I as an anthropologist can offer organisations: A better understanding of the relationships of which the organisation is part, and in which it wants to take part – whether through a new product, service, space or experience.

It’s kinda grand and kinda broad, I know. But at the moment, I’m trying to open up my expertise from the digital context in which I have been immersed for years and use ethnographic methods to engage in other contexts as well. Contexts where the social relations, interactions, tools and designs aren’t necessarily digital. If you’re curious to hear more, get in touch.

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